Case Studies


Organization

Department Store

Product Featured

Lanyard with Vinyl Pouch (LC10P & VP1)

Goal of Promotion

Promoting Store Sales

Description of Case History

This store wanted a new way to let customers know what was going on in other departments. They had each sales associate wear a lanyard with printed custom inserts for their vinyl pouches to promote sales going on within other departments of the store. The Shoe Department employees featured an insert stating “Bed and Bath Clearance Sale”. Thursday’s all employees would feature inserts stating “Save an Extra 25% on Women’s Apparel this Saturday Only”. This was very successful because they could advertise without the salesperson having to verbally mention the sale.

Organization

Health Care Organization

Product Featured

Cotton Water Bottle Strap (WBC10M)

Goal of Promotion

Driving Traffic to Trade Show Booth

Description of Case History

This company sent a pre show mailer with a water bottle strap to all registered trade show attendees. The water bottle straps were all individually numbered. They were asked to bring them to the show for a bottle of water and to check for their number on the light board. They were featuring a new number every few hours and if your number matched, two spots on a cruise were given away. Their booth attendance was higher than ever, proving the promotion was a success. They also saw their water bottle straps being used at the trade show’s event, a visit to the local zoo.

Organization

Credit Union

Product Featured

Lip Balm (ZLBPWT)

Goal of Promotion

Generate New Loans

Description of Case History

This Credit Union gave away lip balm a local baseball game. They chose to imprint the flavor as “Guess the Flavor”. The lip balm flavor was Smores and everyone was asked to guess the 3 flavors in the lip balm. The eligible ones who guessed correctly were given a certificate for a discount on fees for their next loan or refinance. The Credit Union’s employees had customers emailing guesses for weeks!

Organization

Health Insurance Organization

Product Featured

Lip Balm & Lip Balm Sleeve (ZLBPWT & ASLNEWTP)

Goal of Promotion

Generating positive reinforcement with sales reps

Description of Case History

This HMO likes to give out quirky items to their sales reps with a “Guess What This Is For?” theme. They chose our Neoprene Lip Balm Sleeve to give at a company meeting. After they revealed the sleeve was intended to hold a lip balm, they then gave out a Guess the Flavor Lip Balm for the reps to try to win prizes for successful guesses. This promotion was great because it created a fun atmosphere at the meeting and rewarded the sales reps at the same time.

Organization

Vodka Company

Product Featured

Custom Flavored Lip Balm (ZLBPWT)

Goal of Promotion

Promoting their new flavor of Vodka

Description of Case History

This Vodka company asked for a lip balm that tasted just like the new Mandarin Orange flavor they were releasing. They gave the lip balms to their promotional teams who went into night clubs and bars with their samples and the giveaways. The receivers of the lip balm had a reminder of the product every time they pulled it out to use it.

Organization

Non-Profit Organization

Product Featured

Water Bottle Strap (WBS34M)

Goal of Promotion

To provide an additional fundraising item for walk.

Description of Case History

This organization raised additional money for their event by selling water bottle straps with their water bottles. They picked one of our stock awareness patterns with a great full color image on the strap. The water bottle straps are a great reusable item and a reminder of the event.

Organization

High School

Product Featured

Spray Hand Sanitizer (ZSCP)

Goal of Promotion

To promote good health for the winter season

Description of Case History

In an effort to help the school stay healthy for the winter season, a high school provided a gift pack which contained a sanitizer. They chose this style because it comes with a built in clip on the cap to attach to a backpack or bag. This made them easily accessible for use. The promotion helped the school to relay that they care about the health of their staff and students.

Organization

Tanning Salon

Product Featured

Polyester Lanyard (LP34M)

Goal of Promotion

To create new clients for salon

Description of Case History

A tanning salon wanted a creative way to give out a coupon for a free tan at a local concert. They imprinted the lanyard with ‘FREE TAN’ and attached a sample of tanning lotion. They saw a huge surge in new customers proving the promotion was a success.

Organization

Travel Agency

Product Featured

Neck Wallet (BDNW)

Goal of Promotion

To help keep travelers organized

Description of Case History

A travel agency wanted to provide something to travelers to keep their tickets, passports, and other vouchers together. The agency gave all travelers a neck wallet with their documents enclosed. It featured zippered compartments for their documents, identification, and money. This helped the tour participants stay organized and spend less time shuffling through their things for papers.

Organization

Insurance Company

Product Featured

Reflective Lanyard (LF34P)

Goal of Promotion

Promoting safety on Halloween

Description of Case History

An insurance company sponsored a giveaway at a local corn maze. They handed out reflective lanyards printed with a safety message and their office information to give away to trick-or-treaters. This can be used year after year and continue to send the message of safety.

Organization

Tax Preparation Office

Product Featured

Stress Relief Lotion (ZRL10)

Goal of Promotion

Promoting the upcoming tax season

Description of Case History

A local tax office wanted a creative way to remind everyone about the upcoming tax season. They imprinted the lotion bottle with their company name and ‘A stress free solution to tax season’. The backside said “Bring in your bottle and receive $25.00 off your tax preparation”. Clients loved the clever promotion!

Organization

High School

Product Featured

Neoprene Bracelet (AWBNE34)

Goal of Promotion

Issuing prom tickets

Description of Case History

A local High School wanted a unique way to give out their Prom tickets. They imprinted their school name and dance theme on the bracelets in their school colors. The kids continued to wear them to school even after the dance.

Organization

Insurance Company

Product Featured

Badge Reel (VAZC.RND)

Goal of Promotion

To help rasie money for charity

Description of Case History

An insurance company sold badge reels with a local charity’s logo to employees. All the money went to the charity and any employee who purchased one was able to wear jeans every Friday for the rest of the year.