Since 1989, SnugZ has always been committed to providing an exceptional customer experience and producing high quality products for their customers.

SnugZ USA had its beginnings in a humble attic in Utah. The company has grown from 5 to over 500 employees and is recognized as an industry leader in the manufacturing of lanyards, eyewear retainers, health & beauty products and leather goods in the promotional products industry.

We began producing a line of customizable eyewear retainers, with less than 10 employees and a strong philosophy that our customers were our first priority period. Lanyards were offered during the early years, but our eye retainers were all the rage and what we were known for in the industry and beyond. In 1995 our lanyards became more and more popular. The lanyard market, which had been growing steadily started to really boom and by 1997 our lanyards began to outsell our eye retainers. In 1999 we introduced our innovative Clam Shell™ lanyard construction that is now imitated by nearly every lanyard supplier out there. By the year 2000 the lanyards took over the precious first pages in the SnugZ catalog.

In January 2006, our customers paid us the ultimate compliment by recognizing SnugZ as the #1 Lanyard Supplier in the industry. Since then, SnugZ has become much more than a lanyard and eyewear retainer company! With decades of hands-on-experience, SnugZ USA's mission is to generate value for our distributor partners by providing unwavering service and quality promotional products that are delivered on time, thereby creating opportunities for members of the SnugZ team to learn, to grow, and to better their lives.

Also available, our exciting Z Collection, a high performance lifestyle line of sun and skin care products with imprintable spa/resort-quality packaging. For active lifestyles, SnugZ also provides Lip Balm, Sunscreens, Hand Sanitizers, Sanitizing Lotions, Aloe Vera and even Gift Pack options. The SnugZ personal care line has you covered!

SnugZ introduced Zen in 2015, an extension of its personal care line. The line will feature an industry first offering of essential oils and blends. Zen will also provide the ultimate in relaxation with an assortment of soaps, candles, bath salts, and diffusers. Take a load off of your shoulders, enhance the senses and relax with Zen by SnugZ USA.

Promo took another huge step forward in 2017 with the ability to create your own custom shoes. In fact, it was an industry first. SoulKix was born. Because you are the designer, the shoes you ultimately design are yours and yours only. Pretty cool right?

Our Traverse leather line is the latest addition here at SnugZ USA. With every order, the Traverse craftsman starts with the raw ingredients. A piece of leather and a brand logo. But instead of working with detailed blueprints, the master is able to craft his work one stitch and cut at a time. Just enough structure to provide a template while still leaving room for improvisation and creativity. The result is not only the longest lasting promotion you’ve ever seen but one which will elicit a visceral response above and beyond the mere function of the leather good itself. A smart brand wants its reputation to be associated with multiple fibers of a quality experience. Traverse has emerged as more than a great promotional product – it’s an emotional charge to the senses.

The collection includes fine leather journals, notebooks, wallets, accessories, gift sets and more.

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Meet Our Team

With every screen, every fill, and every stitch we feel that pride of ownership that only comes after years of paying the price. The days and nights of perfecting, and then perfecting again, and finally the realization that we've quietly, steadfastly set the benchmark of our craft. All with one mission: TO MAKE.

Put a friendly face to a familiar name.

Executive Team

Brandon Mackay, MAS
CEO / President

Jeannette Alcala
Director of Order Support

Rosanne Webster, CAS

RaNell Lefler, CAS

Brittany David, CAS
VP of Sales

Justin Gukeisen

Chris Culley, CAS
Director of R&D

Darren Massey, CAS
Director of Manufacturing

Brandon Brown, CAS
VP of Marketing

Patrick Elliott
Director of IT


Margo Johnson
Accounting Manager

Lori Holdener
Credit Manager

Janine Daelman
Collections Agent

Tammy Hart
Senior Collections Agent

Camille Langford
Billing & Collections Agent

Michelle Blarer
Purchasing Coordinator

Barbara Burrell
Order & Accounting Coordinator

Michael Facer
Purchasing Manager

Judy Kammeyer
Assistant AP Clerk

Tyler Frogley

Scott Denton
Purchasing Agent

Crystal Coleman
Billing Specialist

Cindy Moss
Accounts Payable

Judy Snyder
Purchasing Specialist

Trish Molina
Staff Accountant

Art & Marketing Department

Midori Murakami
Senior Art Team Manager

Shanna Williams
Art Team Supervisor

Chris Duncan
Sr. Graphic Designer

Jeff Anderton
Sr. Content Strategist

Cody Belnap
Digital Marketing Coordinator

Kelli Ray
Product Development Manager

Austyn Horne
Production Artist

Kolbie Carver
Graphic Designer

Scott Peterson
Graphic Design Team Lead

Larissa Jiron
Production Artist

Cory Davis
Graphic Designer

Sam Bairagee
Virtual Team Supervisor

Denver Bradbury
Production Artist

Trevor Quong
Graphic Designer

Sales Team

Steve Rone
National Sales Manager

Kathy DiFrancesco
Outside Sales Manager

Sydra Newell
Business Development Manager

Katy Burum
Inside Sales Manager

Lindsey Williams
Sales Executive

Carrie Conde
Sales Executive

Eboni Chapman
Sales Executive

Sydnee Maxfield
Sales Executive

Megan Hernandez
TX/OK Factory Rep

Shelly Slippey
Sales Support

Jacob Fitch
Sales Support

Sabrina Franz
MN Factory Rep

Loren Cayer
NE Factory Rep

Shannon Woods
Sales Executive

Kelsie Pendleton
Sales Support

Whitni Pendleton
Sales Support

Stephanie Barrick
Sales Support

Customer Service / Order Entry

Ashlee Dew
Order Support

Brian Correa Dunn
Customer Care Specialist

Stephanie Mason
Order Support

Jon Fox
Order Support

David Harris
Order Support

Chelsea Yazzie
Customer Care Specialist

Sarai Fitch
Customer Care Specialist

Aubre Bishop
Customer Care Specialist

Ari Streeter
Order Support

Jaycee Edwards
Order Support

Stephaney Houskeper
Order Entry Team Lead

Kimberly Romero
Order Support

Whitney Lueck
Order Support Team Lead

Jared Priggemeier
Customer Care Specialist

Ginger Taylor
Customer Care Specialist

Jenny Evans
Customer Service Manager

Megan Hale
Order Support

Andrea Aviles
Order Support

Emily Pitt
Customer Care Specialist

Diana Gomez Mendoza
Customer Care Specialist

Ivanesky Urdaneta
Order Support

Mollie Stinson
Order Support

Quality Control

Production Management

Charlie Johnson
Facilities Manager

Dalila Perez
Production Manager

Dustin Tippie
Shipping Manager

Mohammed Fateh
Filling & Compounding Manager

Maricela Gonzalez
Line Manager

Joseph Fesola'i
Inventory Control Manager

Ashley Romo
Digital Print & Dye-Sub Manager

Eric Arave
R&D Manager

TJ Hansen
Line Manager



Spencer Edwards
Northstar Labs Sales

Jennifer Imes
Label Print & Application Manager

Human Resources/Training

Collett Ainsworth
HR Coordinator

Beatriz Gonzalez de Camilo
HR Assistant

Sara Ascencio
HR Generalist & Safety Supervisor

Teresa Vitela
Payroll Specialist


Diana Mattuzzi-Berg
ERP Developer

Tim Stewart
ERP Solutions Architect

Christopher Sanders
Data Analyst

Devon Garner
IT Computer Tech

Matt Murray

Jeanne Durrant
Web Developer

Dawn Wogerman
Information Technologies

Matt Bartlett
Network Administrator

Compound & Autofill


Digital Print


Dye Sublimation Print

Hand Fill




Knitting & Cutting


Labeling & SweetZ



Print Standard


Production Team 1 (Day)


Production Team 1 (Night)


Production Team 2


Production Team 3


Production Team 4



Screen Room


Shipping & Samples


Third Party